Sunday, November 7, 2010

Microsoft's new marketing strategy: Old is bad. Replace it with the same thing.

I'm not really a fan of Bing, even if it's just because of the way Microsoft put it off in the commercials. "What has search overload done to us?" Because apparently Bing isn't a search engine. It's a decision engine. What does that mean? Absolutely nothing. Go to the Wiki page for Bing. Notice the title? "Bing (search engine)". It doesn't take a lot of ingenuity to realize that Microsoft thinks that we are chumps. Listen, I don't care. Maybe Bing does bring up better results than Google. Just stop treating us like idiots. Search engines do not cause us to rattle off incessant facts about a word in a conversation, and Bing searches, it does not decide. It is a search engine. Just like Google. (Oh, and by the way, Bing is nothing new. It's had at least 3 previous forms, all that failed miserably.)

So that came and passed, and I kind of calmed down. Then I just saw an ad for Windows Phone 7. Something along the lines of "We need a phone to save us from our phones." Again. Stating that there is a problem and the answer is the problem itself is just plain dumb. Besides, people love their phones. There are iPhone fanboys, Android fanboys, Blackberry fanboys, and the general population loves their phones. Nobody's thinking "Man my phone sucks. I wish I could have a phone that was different but the same." Our phones do not cause us to text constantly during important or innapropriate times in our lives and the Windows Phone 7 will probably just be another phone. Either better or worse than the current selection, but just another phone.

Geez, Microsoft. I can remember when there were ads you could, ya know, actually relate to.

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